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Privacy Policy

At Built4Agility (“B4A”) we respect your concerns about privacy. This Online Privacy Notice describes the types of personal information we collect on our website and how we use the information, with whom we share it and the choices available to users of our site regarding our use of the information. We also describe the measures we take to protect the security of the information and how you can contact us about our privacy practices.

The types of personal information users of our site submit include:

Contact information (such as name, postal address, telephone number and email address);

Date of birth;

Login credentials for the site;

Purchase and transaction information


Note: No payment information, such as payment card details is stored on our site.

When you use our site, we may collect certain information by automated means, using technologies such as cookies, web server logs, web beacons (including tags and pixels from third parties such as Facebook and JavaScript.

Cookies are defined as files that websites send to your computer or other Internet-connected devices to uniquely identify your browser or to store information or settings on your device. Our Site may use cookies (such as HTTP cookies) and other types of local storage (such as browser-based or plugin-based local storage). Your browser may tell you how to be notified when you receive certain types of cookies and how to restrict or disable certain cookies. Please note, however, that without cookies you may not be able to use all the features of our site or other websites and online services.

In conjunction with gathering information through cookies, our web servers may log information such as your device type, operating system type, browser type, domain and other system settings, as well as the language your system uses and the country and time zone where your device is located. The web server logs also may record information such as the address of the web page that referred you to our Site and the IP address of the device you use to connect to the Internet. They also may log information about your interaction with the Site, such as which pages you visit. To control which web servers collect information by automated means, we may place tags on our web pages, which are small files that link web pages to particular web servers and their cookies. We also may send instructions to your device using JavaScript or other computer languages to gather the sorts of information described above and other details about your interactions with our site. 

Our site also uses third-party plug-ins for Instagram, Facebook, Pinterest, and YouTube. The providers of these plug-ins may collect your data using automated means when you interact with them. This information is collected directly by the providers of the features and is subject to the privacy policies or notices of these providers.

We may use third-party web analytics services on our site, such as those of Google Analytics. These service providers help us analyze how visitors use our site. The information collected for this purpose (including your IP address or other information collected by automated means) will be disclosed to or collected directly by these service providers. To learn more about opting out of this providers’ activities, click here: Google Analytics


We may use the information described above to:


  • Provide products and services;

  • Create and manage your account;

  • Fulfill your order;

  • To the extent permitted by applicable law, send you marketing and other promotional materials, and communicate with you about, and administer your participation in, special events, programs, offers, surveys and market research;

  • Respond to your inquiries;

  • Perform data analyses (including anonymization and aggregation of personal information);

  • Operate, evaluate and improve our business (including developing new products and services; enhancing and improving our products and services; managing our communications; analyzing our products and services; and performing accounting, auditing and other internal functions);

  • Protect against, identify and prevent fraud and other unlawful activity, claims and other liabilities; and

  • Comply with and enforce applicable legal requirements, relevant industry standards and our policies.

We also may use the information in other ways for which we provide specific notice at the time of collection.

To the extent permitted by applicable law and with your consent where required, we also use information collected through automated means for purposes such as (i) customizing our users’ visits to our site, (ii) delivering content (including advertising) tailored to our users’ interests and the manner in which our users browse our site, and (iii) managing our site and other aspects of our business. To the extent permitted by applicable law, we also may use this information to provide you with ads about our products when you browse this and other websites.



You may see our ads on other websites based on your visits to the site because we engage in retargeting. For example, if you view a particular product on the site, you may see an ad for that product on a third-party website. Our retargeting activities are handled by service providers that track your activity on the site and third-party sites (using automated means such as cookies). Accordingly, to the extent permitted by applicable law, we and our service providers may collect information about our visitors’ online activities over time and across third-party websites. To learn how to opt out of retargeting, click here. Our site is not designed to respond to “do not track” requests from browsers.


We do not sell or otherwise disclose personal information we collect about you, except as described in this Online Privacy Notice. We may share personal information with service providers who perform services on our behalf based on our instructions. These service providers include: to provide targeted and personalized content, offers and advertising; process credit card payments; provide web hosting services.  We do not authorize our service providers to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements. We also may share certain personal information with our affiliates for the purposes described in this Online Privacy Notice. In addition, and with your consent where required, we may share personal information with third parties whose products or services may interest you, or with third-party database providers that other companies may use for their own purposes, including marketing. You have the option to prevent disclosure of your information in connection with a marketing database. Accordingly, you may object at any time free of charge to the use of your personal information in connection with a marketing database or withdraw any consent you previously provided to us and we will apply your preferences going forward. This will not affect the lawfulness of our use of your information based on your consent before its withdrawal.


If you do not wish for your personal information to be used in connection with a marketing database for direct marketing purposes, or, where applicable, you wish to withdraw any consent you previously provided to us, you may ask us to opt out of this use by contacting us as indicated in the Contact Us section of this Online Privacy Notice.


In addition, we may disclose information about you (i) if we are required to do so by law or legal process, (ii) to law enforcement authorities or other government entities, and (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual fraudulent or illegal activity. We also reserve the right to transfer personal information we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a reorganization, dissolution or liquidation).

To the extent required by applicable law, California residents may ask us to provide them with (i) a list of certain categories of personal information that we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year, and (ii) the identity of those third parties. To make this request, California residents may contact us as specified in the Contact Us section below.

We offer you certain choices in connection with the personal information we collect from you. To update your preferences, ask us to remove your information from our mailing lists or submit a request, please contact us as indicated in the Contact Us section of this Online Privacy Notice. To the extent provided by the law of your jurisdiction, you may request access to the personal information we maintain about you or request that we correct, amend, delete or block the information by contacting us as indicated below. Where provided by law, you may withdraw any consent you previously provided to us or object at any time on legitimate grounds to the processing of your personal information, and we will apply your preferences going forward. This will not affect the lawfulness of our use of your information based on your consent before its withdrawal.


We maintain administrative, technical and physical safeguards designed to protect the personal information you provide on our site against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.

Our Site may provide links to other websites for your convenience and information. These websites may operate independently from us. Linked sites may have their own privacy notices or policies, which we strongly suggest you review. To the extent any linked websites are not owned or controlled by us, we are not responsible for the websites’ content, any use of the websites, or the privacy practices of the websites.

This Online Privacy Notice may be updated periodically to reflect changes in our personal information practices. We will post a prominent notice on our site to notify you of any significant changes to our Online Privacy Notice and indicate at the top of the notice when it was most recently updated.

Our Site is designed for a general audience and is not directed to children.  We do not knowingly collect or solicit personal information from children under the age of 16 (or other relevant age, as applicable, pursuant to relevant law) through our websites and apps.  If we become aware that we have collected personal information from a child under such age, we will promptly delete the information from our records.  If you believe that a child under such age may have provided us with personal information, please contact us as specified below.

If you have any questions or comments about this Online Privacy Notice, would like to exercise your rights, or you would like us to update information we have about you or your preferences, please contact us by email at


We use the following categories of cookies on our site:

Essential Cookies. These cookies are essential to use and navigate our site. Essential cookies help us collect information, such as your session ID and other server information, that enables us to authenticate users.

Functionality Cookies. These cookies collect information about your choices or remember your preferences, so we can show you relevant content. They allow us to identify your location and remember your language during a browsing session. 

Analytics Cookies. We use analytics cookies to collect information on how users navigate and use our site, such as the pages they view, how long they stay on a page and whether the page is displayed correctly or whether errors occur. Some of these cookies are provided by third-party analytics providers, including Google Analytics. For more information about these third-party providers’ cookies, please click on the following link: Google Analytics


If you don’t want to allow cookies at all, or only want to allow use of certain cookies, please refer to your browser settings. You can use your browser settings to withdraw your consent to our use of cookies at any time and delete cookies that have already been set. Your browser help menu or the website contains comprehensive information about the process of opting out on different browsers. Please note, however, that without cookies you may not be able to use all of the features of our site or other websites and online services.

For convenience, we have provided links below to the cookie management instructions for popular web browsers:

Internet Explorer

Microsoft Edge

Google Chrome



If you would like to opt out of third party cookies relating to interest based advertising, please go to Note that opting out does not mean you will no longer receive online advertising. It does mean that the company or companies from which you opted out will no longer deliver ads tailored to your web preferences and usage patterns. Opting out of cookies and data collection from one browser, device or app will not necessarily opt you out of collection from all browsers, devices or apps.

Built4Agility takes reasonable and appropriate measures to protect Consumer Personal Data from loss, misuse and unauthorized access, disclosure, alteration and destruction, taking into account the risks involved in the processing and the nature of the Personal Data.


Built4Agility limits the Consumer Personal Data it processes to that which is relevant for the purposes of the particular processing.  We do not process Consumer Personal Data in ways that are incompatible with the purposes for which the information was collected or subsequently authorized by the relevant Consumer.  In addition, to the extent necessary for these purposes, Built4Agility takes reasonable steps to ensure that the Personal Data the company processes is (i) reliable for its intended use, and (ii) accurate, complete and current.  In this regard, we rely on Consumers to update and correct the relevant Personal Data to the extent necessary for the purposes for which the information was collected or subsequently authorized. Consumers may contact Built4Agility as indicated below to request that we update or correct relevant Personal Data. 


Subject to applicable law, Built4Agility retains Consumer Personal Data in a form that identifies or renders identifiable the relevant Consumer only for as long as it serves a purpose that is compatible with the purposes for which the Personal Data was collected or subsequently authorized by the Consumer.

Consumers generally have the right to access their Personal Data.  Accordingly, where appropriate, Built4Agility provides Consumers with reasonable access to the Personal Data Built4Agility maintains about them.  We also provide a reasonable opportunity for those Consumers to correct, amend or delete the information where it is inaccurate or has been processed in violation of the Privacy Shield Principles, as appropriate.  We may limit or deny access to Personal Data where the burden or expense of providing access would be disproportionate to the risks to the Consumer’s privacy in the case in question, or where the rights of persons other than the Consumer would be violated.  Consumers may request access to their Personal Data by contacting Built4Agility as indicated below. 

Built4Agility has mechanisms in place designed to help assure compliance with the Privacy Shield Principles.  We conduct an annual self-assessment of its Consumer Personal Data practices to verify that the attestations and assertions Built4Agility makes about its Privacy Shield privacy practices are true and that our privacy practices have been implemented as represented and in accordance with the Privacy Shield Principles.


Consumers may file a complaint concerning Built4Agility’s processing of their Personal Data.  We will take steps to remedy issues arising out of its alleged failure to comply with the Privacy Shield Principles.  Consumers may contact Built4Agility as specified below about complaints regarding Built4Agility’s Consumer Personal Data practices.


If a Consumer’s complaint cannot be resolved through Built4Agility’s internal processes, we will cooperate as appropriate with an appointed mediator. Following the dispute resolution process, the mediator or the Consumer may refer the matter to the U.S. Federal Trade Commission, which has Privacy Shield investigatory and enforcement powers over Built4Agility.  Under certain circumstances, Consumers also may be able to invoke binding arbitration to address complaints about Built4Agility’s compliance with the Privacy Shield Principles.




Please contact us with questions or concerns about this policy or our data practices at:

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